In the contemporary profession of coaching, the role is the same. A coach is skilled at calling you forth to express your fullest potential. A committed coach cares about you as a human being and has processes and tools to help you expand your sense of self and your potential.
Top executives, artists, and athletes have used personal coaches for decades, and the benefits were widely recognized. Major corporations, small businesses, and individuals now have discovered the transformative power of the process, and coaching is no longer an elite relationship that only star performers can perform.
Coaching has become a popular modern movement and has made inroads into diverse professional and business fields. Many professions — management consulting, organizational development, and psychology — have incorporated coaching methods into their work processes. Coaching has also become a top management vehicle for creating and managing change. That's why Fortune described coaching as "a secret weapon" and Time as "invaluable."
Coaching is now the third fastest-growing profession in the country. The International Coach Federation (ICF) reports an estimated 16,000 part-and full-time members, with 65 IICF chapters worldwide. And the diversity is tremendous. There are coaches focused specifically on parenting, spiritual growth, sales, small businesses, corporate performance, speech-making, and more.